Series  |  Briefs  |  Quick tips  |  Basics  |  Other
Retail  |  Marketing  |  Products & Pricing  |  Other

Shop Window Matters

Posted On - 31/05/2013 08:24:51

Great window dressing and visual merchandising sells to everyone passing by. What's more, your techniques and creativity sell YOU as much as your stuffWindow displays matter hugely. Great window dressing and visual merchandising sells to everyone passing by. What's more, your techniques and creativity sell YOU as much as your stuff.

50% of all purchase decisions made on impulse. So a window with little in it is clearly missing a trick. Equally, present people with clutter, frustrate their browsing and you'll achieve the same. You need is something in the middle. Something that grabs the attention of those in a hurry and engages those that aren't. Something that isn't just great to look at but draws in customers and makes you money.

Winning window displays don't just happen – they're the result of carefully considered trade-offs. What do you want to sell? What will passers-by want to buy? How best to present your offerings? And even once you've settled on what you want to do, crafting and creating one is no small feat. To be successful you don't just need to design window displays, you need to be able to construct and build them to look great and be everything you want them to be.

Window displays are not an exact science - there are infinite ways to present the same thing. And let's face it, making window displays isn't in your DNA, computers are. Putting a display together can be a chore at best and at worst, something you ignore. But, help is at hand.

Drawing on my own retail experience and from the dozens of independent IT retailers I've met, I've prepared three blogs to help you. Covering a total of 21 key tips, the first details how to design a window display, the second covers how to create and make one, and the third sets out more advanced techniques for making great displays stunning. This complete mini ‘course' is advice for IT retailers not available anywhere else. If you're interested in finding out more, start with the first: "How to Design a Window Display".

Please tell us why you dislike this blog article?
Display Name:
Email Address:
Post comment?
I accept the terms and conditions set out here
Post Cancel
February 2018 (1)
January 2018 (2)
December 2017 (2)
November 2017 (4)
Earlier (301)
Contact Us
Like what you've read? Then why not sign up to the Shop Talk newsletter?

Have ideas or want to discuss them further? Don't understand what's been written and need some explanation? If you want to talk, for whatever reason, we're happy to as well.

The best ways to find us are by email or by mobile:

01977 282 300 & choose option 5

Alternatively please call 01977 282 359 to speak to a member of our ShopTalk team

You have already signed up to the Shop Talk mailing list

Shop Talk: The only blog for small independent IT retailers and businesses

It's FREE. Join the Shop Talk community and get advice on how to build a better business.

Contact Name: *
Email Address: (privacy policy) *
What's your greatest Business Challenge?
New to Target?
Interested in our TRADE ONLY deals?
Yes No *
Please type the characters from the image shown



You will receive a confirmation email, please click on the link to confirm your email address.


You have now been added to the Shop Talk blog news mailing list.