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eCommerce: But Not As We Know It

Posted On - 30/01/2015 15:58:41

There Are Other Ways to Use the Internet
The internet, the network of networks, the means to connect anyone anywhere with anyone else. And a huge opportunity to reach staggering numbers of people.

Yet as these blogs have pointed out, how it's getting used isn't what you'd expect.

Most searches are for local businesses, so the web is the new Yellow Pages. Ironically the very tool with the scope to connect the entire human race is doing more to link people locally.

But if you think that's the only 'different' way the web is being used, think again. Like to know more? Read this blog…

Templated eCommerce

Previous blogs have rubbished the idea of having your own eCommerce site. It's simply not worth it.

They've also suggested a better way could be – provided you're opportunistic about what you sell – online marketplaces.

Now, success means different things to different people. So if you're happy having an online store that does little more than tick along - sometimes making money, sometimes not - a templated site may be right up your street and well worth considering.

Like our Ready Built Web Shop, these are ‘white label' sites available from various suppliers and distributors. You can ‘badge' them with your logo and configure the product range and prices listed.

All in all, templated eCommerce sites make having your own eCommerce site a lot easier. If you must do eCommerce a templated website could be an option.


But if your abilities or ambitions are such you're prepared to build your own eCommerce site - with all that entails - then hat's off to you, you've a job on your hands. But if you do, be aware ‘feeds' may ease your work.

Flexible product feeds like ours - or those available from elsewhere - are transfers of product and pricing data you can load into your site. They slash the time and effort it'll take to manage it.

You can set how often you get the updates and the precise range of what you get them on. You can also set the format, be that HTML, XML, email or CSV – to name a few.

Importantly, you can set up several feeds to your site so your product range can be huge. Interestingly feeds can be used with Marketplaces. So they can help you if you go down that route. Indeed many feed providers offer them preconfigured to suit. We, for example, offer one specially set up for Amazon.

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