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Why People Buy Desktop PCs

Posted On - 18/12/2017 09:20:10

You'll have heard lots about gaming. That's for one reason: it's huge!You'll have heard lots about gaming. That's for one reason: it's huge!

In 2016 UK digital game sales were worth more than the combined digital sales of video and music. In 2017 that amounted to £3.2Bn!

But what's this got to do with you?

Well, what does it mean for desktop PCs? Think about it. Why would anyone buy one? To surf the internet? Most people do that from their phone. For work? A laptop's far more convenient. That leaves guess what: gaming.

Gaming is BIG business

I've already given you some stats – but here's more, you have to get how big this is.

Some 2.2Bn people now play games worldwide, it's a market growing at 9% a year.

In the UK 6.5M people watch eSports, 3.1M do it more than once a month.

Manchester City and West Ham have signed eSports players. As for Bolton Wanderers we don't know!

In 2013 Grand Theft Auto made $1Bn over three days and grossed more than the top 3 movies that year.

I could go on: the point is this. Gaming isn't the preserve of a few. It isn't high-end or niche. Gaming is everywhere. Enormous numbers of people are playing. And it's business you should - and could - be part of.

Yeah, but it's all sales of gaming laptops

Gaming laptops have come a long way over the years. With machines now packing i7's, 64G RAM, SSD drives and the latest Nvidia graphics, they can rival many a desktop. As far as gaming experience goes they're pretty good. A recent review by Windows Central of an MSI GT83VR rated it like this...

"Performance was surprisingly good. Like really good. The Witcher 3? No problem. Rise of the Tomb Raider? Handles it like a boss. It's difficult to throw a game at the GT83VR that it struggles with…"

So it looks like gaming laptops are coming of age. But are they stealing the market? They sure are, if you've upwards of £4,000 spare. And if for that price you're happy with a heavy machine, poor battery life and a laptop sized screen. That's a lot of money to pay for a less than perfect experience.

People don't play games on desktops – they use consoles

Consoles have been around for years. The X-Box, PS4, Wii, Switch, most people seem to have one. And sure, consoles are popular. Of the 32.4M gamers in the UK 10.1M use them. But here's something you may find surprising. The same number - 10.1M - play on computers.

That's right, the same number of people who play on all console types combined play on computers.

Here's another interesting UK fact: 87% of console players play games on both! Consoles don't dominate the market at all: 15% of the UK population, the same proportion as play on all console types combined, play games on computers.

Gamers? They're youngsters!

It's the stereotype isn't it? Teens in hoodies playing games. Mainly boys, right? Those 10.1M gamers, they're all kids!

Well if you're thinking like this you may be in for a surprise. The average UK gamer is 43. What's more, women are more likely to play than men. More than half of all gamers - some 5M people - are over 40. A quarter are over 56. And nationality, religion or sexual orientation have no impact on anyone's likelihood to game.

The gaming market is different to what many people think. A typical gamer is far from some adolescent nerd. It could be anyone walking past your shop.

Make the most of gaming

By now you should be getting the picture. Gaming is big business – very big business. Plus it's growing every year. In the UK over 32.4M people – 49% of the population - play. What's more, the majority do it on desktop PCs: few have £4,000+ to splash on a laptop. As for who these people are, they're mature adults from all walks-of-life.

Understand this: the market for gaming computers isn't niche - customers are all around you. The opportunity is huge and it's walking past your door every single day.

What you've got to do is get them to visit. What's more, if you attract them you'll attract loads of other people too.

Selling gaming PCs isn't only about selling gaming PCs. For more on this see the next post.

Posted On: Dec 18th, '17

Chips

Some Good Stats their John, and i must agree, gamers are all around. You have people who are Hard Core Games as well as what we call closet gamers. Gamers who dont tell other people they are because they dont want people to think they are a nerd/geek. 20 years ago it was mainly kids who played games, now these kids are adults and still want to play games, they have jobs which means they also have money to spend. And because they spend that amount on computers for their selves they dont think twice about spending it on their kids. Give it another 20-30 years, and these people will still be playing games. and we will have a generation of OAP gamers.
  
Posted On: Dec 20th, '17

JohnC

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Chips posted...Some Good Stats their John, and i must agree, gamers are all around. You have people who are Hard Core Games as well as what we call closet gamers. Gamers who dont tell other people they are because they dont want people to think they are a nerd/geek. 20 years ago it was mainly kids who played games, now these kids are adults and still want to play games, they have jobs which means they also have money to spend. And because they spend that amount on computers for their selves they dont think twice about spending it on their kids. Give it another 20-30 years, and these people will still be playing games. and we will have a generation of OAP gamers.
Hi Chips - and thanks for the comments.
  
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Also in this series
  1. The Key to Better Retailing: Gaming PCs
  2. Why People Buy Desktop PCs
  3. The Real PC Gaming Market
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