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Best Marketing/Promotional Campaign Award Winner 2013

Posted On - 03/06/2014 09:15:25

2013 Winner: Best Marketing/Promotional Campaign

David Charles, Grantham Computer Centre, Grantham.

About the Award

The purpose of business is to create customers and marketing exists to create enquiries. So it's the core activity and skill for any business ownerFor 2014 this Award is ‘Best Marketing'. Last year's ‘Best marketing/promotional campaign' encouraged an emphasis on leaflets and adverts. Since marketing comprises many more ways to communicate we extended the scope – hence the name change.

The purpose of business is to create customers and marketing exists to create enquiries.

So marketing is the core activity and essential skill for any business owner.

All businesses will find trading far harder than needs-be if they are unable to effectively attract prospects. This award is open to all businesses – B2B and B2C – and serves to recognise those who've implemented great marketing.

Why is it worth winning ‘Best Marketing'?

You may be the best IT business in town - the cream of the crop - but if few know it you'll struggleYou may be the best IT business in town - the cream of the crop - but if few know it you'll struggle.

Attracting new business by word-of-mouth is a huge tribute but coming to rely on it alone carries enormous risks. Should others favours to drum up business for you ever falter or dry-up you will be utterly exposed.

And if you're not in the habit of attracting business yourself when you need to at best your marketing skills will be rusty and at worst you'll never have learned them in the first place.

Marketing isn't difficult – it's just communication – so start today. Whether you're a novice or seasoned campaigner create some and enter 'Best Marketing'. Start learning how to drum up business when you want or hone the skills you already have to get some more. Who knows, you could be the winner.

Why did you enter?

Having seen "At ShopTalk's 'Winning New Business' workshop you told me about the importance of relationships with the press. My problem was I didn't have any" says David. If I was to get them to take notice I'd need something to say" he continues. And he did.

Having seen "The Gadget Shows" review of GP's Ultra Plus batteries he got thinking. And that ended up in a simple but clever advert placed in his local paper for free.

As for winning: "Winning gave me an incredible buzz" he says "though I'd entered several categories and was getting concerned I'd not won. When I eventually did I was really excited."

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