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ShopTalk Award: Best Media Coverage

Posted On - 11/04/2014 14:37:45

What is the Best Media Coverage Award?

Winning Awards: the very stuff the media likes and great PR for youThe award is aimed at sharing and recognising great examples of positive media coverage. It's open to all businesses – B2B and B2C - and spans all media channels. So press, web, TV and radio.

What makes for great PR? Well, several examples are given in this blog but frankly all positive coverage is good. The thing to take away is you could easily get coverage in time for the Awards.

Those businesses we see transforming their fortunes most are those using the media and creating editorial.

Consider how you could enter Best Media Coverage. You could be the winner - more easily than you think. Our Open Day website is live and accepting nominations right now.

Why try and win the Best Media Coverage Award?

The media has enormous reach. But more, if they choose to run a positive story or feature on your business it's a huge endorsement.

Together these things mean the media presents a tremendously powerful way to promote your business. Through it you can reach audiences in the 10's, possibly 100's, of thousands.

Critically, the very fact you've been covered presents you in the ‘right' way. All-in-all, getting media coverage is something too good to miss. For more reasons why see ‘What is PR Worth? | How to Estimate the Real Value of Media Coverage'.

Isn't media coverage only for big businesses with huge budgets?

Local media has to run local stories: this is your opportunityBig business uses PR. It also uses Big Media. It does that because it needs what they do best - get PR in the national papers, trade journals, TV or radio.

This kind of PR doesn't come cheap. Partly because only a few major PR business have the access and the contacts to make it happen. But mainly because of the 'value' of what they do: get big business prominent coverage in prestige media along with the massive endorsement that carries. And all in front of hundreds of thousands, possibly millions, of people.

The local angle on this couldn't be more different. There are hundreds of local papers, magazines, radio stations, websites, Facebook community pages and so on all trying to attract readers. There's no suggestion these are second rate. There's no suggestion they're poor at their job. Far from it.

The issue is local media can't just repeat what big media does - that makes no sense - they have to run local stories. And that's where you come in.

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