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Shop Talk Award: Best Use of PC Configurator

Posted On - 16/06/2014 17:16:26

What is the Best Use of PC Configurator Award?

Building PC's is a service that defines you - a genuine source of competitive advantage for specialist IT suppliers - a service that makes complete sense to offerThis is a new Award for 2014. We included it because building PC's from scratch and to order is a service that defines you. It is a genuine source of competitive advantage for specialist IT suppliers. And it's a service that makes complete business sense to offer.

PC Configurators are available from a variety of sources and you may have even written your own. Whichever, they have the potential to transform your build productivity, sales and business profitability.

Best Use of PC Configurator' is about how the facility is used to generate business. The Award exists to recognise those who have best used their configurator to attract customers and sell to them. So it's not about building computers. Fancy, complicated or unusual builds – though interesting - are not what this Award is given for. It's how you've used it to create business.

Read this blog to learn more and how a customer hasn't just mastered how to use one, they've used it to turn their business around.

What kinds of use of PC configurators count?

The Award is not restricted to use of the Target In-Store PC Builder – it is open to the use of any configurator from any sourceThis Award is open to all businesses and covers the use of any configurator tool available.

The Award is not restricted to use of the Target In-Store PC Builder – it is open to the use of any configurator from any source.

The award covers both the use of the tools in marketing and media coverage as well as sales techniques. This award is NOT about how such tools have been used to build computers themselves.

Build it and they will come – NOT

No matter how good you are if no-one knows it, you'll achieve littleNo matter how good you are, no matter how extensive your range, no matter how much knowledge and experience you may have, if no-one knows it, you'll achieve little.

The start point with using a PC configurator tool is actually not having the tool. It's about who the target market is and how you go about reaching them.

It's about communicating to those who'll be interested in hearing you say "I can build custom computers to your personal specification." And if you have the Target In-Store PC Builder you can say "I can build over 306 trillion different PC's."

What a great marketing message. You just need to get it out there. And like all marketing it needs to be across multiple channels, repeatedly. It's been said it takes 8 ‘touches' to get someone to take notice. Marketing is not a one off task, it's a continuous activity.

So, window posters, website banners, email footers, the back of your business card, mentioned in any talks or networking events you go to – anywhere you can promote it, do so.

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