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ShopTalk Award: Best Website

Posted On - 12/05/2014 12:59:58

What is the Best Website Award?

The internet provides every business the opportunity for a ‘shop-front'The internet provides every business the opportunity for a ‘shop-front'.

For ‘High-Street' retailers a website can considerably amplify their marketing.

B2B businesses can transform their visibility and accessibility to other businesses.

Given the preference to ‘Google', a web presence has become the equivalent of listings in business and telephone directories.

Having a web presence is no longer an option, it's a necessity. This Award recognises those with great websites. Consider entering 'Best Website' - you can't win unless you try.

What kinds of websites count?

Any business website, be that B2B or B2C, is eligible. Sites can be non-commerce and/or ecommerceAny business website, be that B2B or B2C, is eligible. Sites can be non-commerce and/or ecommerce.

You may have more than one site – perhaps one for business and another for consumer customers or perhaps a general one for your business and a specialist one for gaming builds – whatever, you'll need to plump for the one site you want to enter and compete for the Award on.

Excluded is anything related to the use of PC configurators – this is covered under ‘Best Use of PC Configurator'.

Great websites understand what the internet offers

For you the power of the internet is not about reaching everyone on earth; it's about making it virtually impossible for anyone in the vicinity to miss youA great website is one that works – that gets traffic and converts it to enquiries and sales. But in deciding what that means for the design and function of your site think long and hard about the customers you want and what you'll sell to them.

Remember, you're one website amongst millions. You're also a small business competing against huge, established, trusted brands. Be realistic, you can't hope selling online to ‘just anyone' in the UK will be easy.

For you the power of the internet is not about reaching everyone on earth; it's about making it virtually impossible for anyone in your vicinity to miss you.

A great website will get you easily found and let people to check you out in ways Yellow Pages or any directory just can't.

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