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The Key to Better Retailing: Gaming PCs

Posted on 11/01/2018

The defining skill in IT Retail has nothing to do with selling, fixing or building computers. Because the biggest issue you face is foot-fall. Could selling gaming PCs help? Read on and find out…

The Secret to Buying an Awesome High-Performance PC

Posted on 21/04/2017

Why do you shop where you do? Price? Range? Service? What? Well, would you believe me if I said what matters most is trust? Understanding this is key. Because once you do you'll know not just how to buy high-specPCs, you'll know where to buy them

Inside the In-Store PC Builder

Posted on 07/04/2017

In last week's "How to Use a PC Configurator" we set out why and how the In-Store PC Builder's for using when advising customers in person, face-to-face. But is that it? Not at all - it comes with all sorts of nifty extras. Read on…

Double Sided Tape (Ramsdens Solicitors LLP at the Target 2016 Open Day)

Posted on 26/08/2016

Making money in the IT Trade; making a turn on selling everything from inks to laptops, fixing screens to maintenance contracts, custom builds to rooting out malware. Whatever you do, you're doing it to make a margin. What's the problem with that?

Set Your Stall Right (Amazon at the 2016 Target Trade Show)

Posted on 01/08/2016

78% of adult Brits surf the internet almost every day with 61% of them on social and 78% buying stuff. More WiFi hotspots and 4G means these will only go up. If you were online you could sell to all that. You just need to set your stall right

Excellent Retailing in Practice

Posted on 18/12/2015

A month ago we set out on a trip around the UK to see some great retailers. On the way we learned about their aspirations, what they think's key to retailing and their shops. So, is that it? No…

Think Brand

Posted on 11/12/2015

This week we visit Marcus Johnson of PC Hut. Marcus's ambitions extend to opening several shops over the two he already has. But he sees this as more than just renting premises - he's thinking ‘brand'. What does this mean? Join us and find out…

Retail: It's ALL About Psychology

Posted on 04/12/2015

This week we visit David Marchant of Cobweb Computers. A seasoned retailer, David's seen shops around him come and go over the years. What's his secret to success? David says it's down to psychology – just look at the High-Street…

Retail is Detail

Posted on 27/11/2015

In 2012, ailing Tesco's new boss Phil Clarke stated ‘retail is detail'. He's right - successful retailing isn't a conceptual, highfalutin mind game it's hands-on and grittily real. That's why Steve Hopkins of PC Friend describes it the same way

How to Practice Excellent Retailing

Posted on 20/11/2015

Last year's session "Better Retailing" covered a ton of theory and practice. What it lacked was examples of computer shops, interiors and layouts to bring it all to life. Not in this blog …

Hometech Computers: You'll Never Know Unless You Have a Go

Posted on 15/05/2015

The last blog on the Reseller Awards talked about why you should enter. Now, it's one thing for us to crow about them, it's another to hear why from a Winner. So join us this this week and hear from Hometech Centre – 2014 winner of ‘Best Shop Layout'

Better Retailing – Shop Displays

Posted on 20/02/2015

Make no mistake your Retailing skills will be used to gauge you. In the last blog we looked at the importance of Shop Layout: in this one we'll cover individual displays. If you want to learn more about shop windows and in-store features, read on

Better Retailing – Shop Layout

Posted on 11/02/2015

Without a clear identity, specialist businesses risk being seen as generalist maybe amateur. But as a professional your Retail skills will be taken as evidence of how good you are at IT. Being good at retailing may be more important than you think...

Better Retailing - Shop Identity

Posted on 06/02/2015

Retailing: it's a core skill covering how you set your stall and how you sell your stuff. Now merchandising and selling are each large topics. So we'll discuss selling in a future blog and start the discussion on merchandising in this one. Ready?

eCommerce: But Not As We Know It

Posted on 30/01/2015

The internet connects everyone. Yet how it isn't getting used how you'd expect. Most searches are local so the web is the new Yellow Pages. But if you think that's all that's unexpected about it, think again…

How To Be A Successful Online Marketplace Trader

Posted on 23/01/2015

Marketplaces offer a better bet than setting up your own online store. The question is how do successful traders go about? If you're interested to find out this blog is for you

Why Use Online Marketplaces?

Posted on 16/01/2015

eCommerce is risky. It's been made to look easy by patent self-interest. But if it's so hard what about the small traders? Their success is often down to one thing: they're traders at Marketplaces like ebay and Amazon. That's what this blog is about

Truths About eCommerce

Posted on 09/01/2015

Research proves small business makes no real money from eCommerce. Yet with so much reach and with people now 'Googling' pretty much anything surely there's an opportunity? There is. You just have to go about it the right way

eCommerce Growth is Crashing

Posted on 07/11/2014

It's always been assumed eCommerce would raze everything in its path. And while its growth has been spectacular, the headlines are deceptive. Join us in the second part of "Is The Internet Broken?" from our 2014 Open Day to find out why

How to Market Deals

Posted on 18/07/2014

Marketing is about creating enquiries. That means you can market in store as well. Concluding our series on marketing design, this blog takes a look at the oft neglected area of in-store marketing

Best Shop Window and Business Innovation Award Winner 2013

Posted on 10/06/2014

This is the next blog in the series on last year's Award winners. It's been written to help entrants have the best chance of winning

Shop Talk Award: Best Internal Retail Display

Posted on 10/06/2014

While good shop layout will promote shopping and sales, these can be heightened further using retail displays. Visual merchandising – presenting products and services in engaging ways – is proven to increase sales further

ShopTalk Award: Best Shop Layout

Posted on 20/05/2014

‘Best Shop layout' continues the ShopTalk Awards series written to help contestants with the best chance of winning. Considering entering? Read the blog for more insights

Best Shop Layout Award Winner 2013

Posted on 09/05/2014

‘Best Shop Layout' follows those previous in the ShopTalk Awards series written to help contestants with the best chance of winning

The Truth About Tesco's Exit From IT

Posted on 04/02/2014

In late 2012 Tesco piloted a 99 computer repair service. By June 2013 they'd annouced they were withdrawing from consumer electronics. What went wrong?

Shop Window Matters

Posted on 31/05/2013

Window displays matter hugely. Great window dressing and visual merchandising sells to everyone passing by. What's more, your techniques and creativity sell YOU as much as your stuff. But Winning window displays don't just happen – they're the result

Why Giving Free Advice and Being a Showroom is Good Business

Posted on 23/05/2013

Customers who ask questions - great aren't they? A chance to talk and build rapport. But some want more - ‘how' to do stuff. And others pop in all the time to pick-your-brains. What can you do about these things?

Get the Customers You Deserve

Posted on 10/05/2013

Everyone knows Customer Service is important. Yet few know how to make it happen. Fewer still understand how to make their service remarkable. But my latest workshop ‘Get the Customers You Deserve' aims at this.

The Art of Retail Window Displays

Posted on 01/05/2013

This blog is for those of you who want more than ‘just a display'. Whether it's because you're interested, have greater ambitions, or if you just want an insight into what makes for genuinely remarkable window displays, this is the blog for you.

How to Create and Make a Window Display

Posted on 23/04/2013

Designing a retail window display is a compromise between three things. To be successful, as well as being able to design window displays and visual merchandising you need to know how to construct and build one that does what you want and looks great

How to Design a Window Display

Posted on 17/04/2013

50% of purchase decisions are made on impulse. You need shop windows that work - that grab the attention of passers-by. Winning window displays don't happen by chance. They aren't just great to look at. They make you money.

How to Sell ‘Nice'

Posted on 05/04/2013

Learning how to be ‘nice' is more than just a sales technique, it's a customer service strategy

That Makes More Sense | Understanding What Price Says About You

Posted on 30/11/2012

Just a few weeks back an Indie proudly told me Price is my USP. After all, it sounds bold and to-the-point. But was it as sensible as the Indie thought? Did it say what he really wanted it to? Or did it say something else?

Why We Buy | Price is NOT a Unique Selling Point

Posted on 30/11/2012

An Indie recently told me: "Price is my USP". He also spoke about how customers valued his expertise. "You sure?" I asked. It was plain he didn't get the conflict in what he'd said

Just Obeying Orders | Why Customer Conversations Help You Sell More

Posted on 31/10/2012

A prospect walks in. "How much for Windows7?" The Indie gives the price: the prospect says thanks, and leaves. Question is: could that have been handled better?

What Customers Really Want | How to Be the Best Place to Buy

Posted on 31/10/2012

A prospect walks in. "How much for Windows7?" The Indie gives the price: the prospect says thanks, and leaves. Question is: could that have been handled better?

You Can't Win a Fight You Won't Have: Part 2

Posted on 13/09/2012

Get feisty and take on the Big Chains. They won't fight back: they can't.

War of Independents | Ways to Compete with the Big Chains

Posted on 28/06/2012

The Big Chains are out to get you, but you can fight back...

Get Retailing! | From Shopkeeper to Retailer

Posted on 22/06/2012

Revitalise your retailing by making it hard for people to pass you without popping in.

Flog It! | How to Sell Without Selling

Posted on 20/06/2012

Arthur Daley has a lot to answer for. But selling doesn't have to be dirty or underhand. Just do what you love.

Hey, You...BUY ME! 15 Tips for Better Merchandising

Posted on 08/06/2012

Merchandising can increase the number of customers you get which means increased sales and profit…

10 Tips to Better Product Placement/Store Layout

Posted on 28/05/2012

How your shop is laid out matters. The more products and services customers are exposed to, the more they buy.

Are Customers Forgetting You're a Retailer? | The Dangers of Only Doing Repairs

Posted on 28/05/2012

Neglect retail and soon customers will think you only do repairs. Don't do it!

Oh For An Easy Life | Retailing May be Tough, But it's Easy Money

Posted on 04/05/2012

IT Retailing is much tougher than it used to be. But don't ignore it. Compared to doing repairs, it's easy money

Have Indies Forgotten to Retail? | Retailing is More than Just Selling New PCs

Posted on 01/05/2012

Do you remember when customers flocked to you because you were the best?

New Year's Resolutions for Retailers | A Complete Retail Strategy

Posted on 11/01/2012

Our New Year's Resolution is to continue helping our customers to be more successful. Here are some ideas.

Christmas Trading Tips

Posted on 09/11/2011

Make the most of the Festive season

Shop Layout

Posted on 14/07/2011

When was the last time you thought about the layout of your shop? If you're struggling to remember you're not alone. Yet your layout has a direct impact on how much you sell. A good layout will work for you and make you more money. What's the secret?

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