Series  |  Briefs  |  Quick tips  |  Basics  |  Other
Retail  |  Marketing  |  Products & Pricing  |  Other

How to Practice Excellent Retailing

Posted On - 20/11/2015 08:26:35

After all, most of you are in business to do what you love - build and fix computers - not retailAt the 2014 Open Day ShopTalk delivered "Better Retailing". A session put on because you asked for it. And because we felt we should. After all, most of you are in business to do what you love - build and fix computers - not retail. So having a shop is a means not the end.

And while the 2014 session covered a ton of retail theory and practice, there wasn't much in the way of computer shops, interiors and layouts so we could bring it all to life. This year we changed that…

So you can see a shop in your mind's-eye

Theory is all very well, but it doesn't tell you what to do.

Best practice examples are great but they don't show you how you should look.

Last year we wanted photos of computer shops to show the points made. We assumed we'd be able to find examples. But there were none! That's not because you guys retail badly: we know - we've seen - the great shops out there. It's simply because not many of you seem to take photos and post them online. This blog series changes all that. We're going to show you stuff so you can imagine what you could look like.

Seeing the wood for the trees

While picking pics to make points may do just that, it doesn't tell you the big picture. A good retail store is more than the sum of individual displays, layouts and merchandising. It's how that shop wants to be seen - the impression that owner wants to create or experience they want shoppers to feel - that shapes the arrangements you see.

A shops presentation is done from the perspective of the owner's mind – the story they want to tell – their vision of what they want to be known for. So, even if we had photos to bring the theory to life back in 2014, they wouldn't tell you this. Not in this blog series.

Please tell us why you dislike this blog article?
Display Name:
Email Address:
Post comment?
I accept the terms and conditions set out here
Post Cancel
February 2018 (1)
January 2018 (2)
December 2017 (2)
November 2017 (4)
Earlier (301)
Contact Us
Like what you've read? Then why not sign up to the Shop Talk newsletter?

Have ideas or want to discuss them further? Don't understand what's been written and need some explanation? If you want to talk, for whatever reason, we're happy to as well.

The best ways to find us are by email or by mobile:

01977 282 300 & choose option 5

Alternatively please call 01977 282 359 to speak to a member of our ShopTalk team

You have already signed up to the Shop Talk mailing list

Shop Talk: The only blog for small independent IT retailers and businesses

It's FREE. Join the Shop Talk community and get advice on how to build a better business.

Contact Name: *
Email Address: (privacy policy) *
What's your greatest Business Challenge?
New to Target?
Interested in our TRADE ONLY deals?
Yes No *
Please type the characters from the image shown



You will receive a confirmation email, please click on the link to confirm your email address.


You have now been added to the Shop Talk blog news mailing list.