Target Components
Sales Line: 01977 739 300
Home    News

Target News

New Range of High-Margin Evo Labs Monitor Arms and TV Wallmounts Available - 21/10/2019 09:00:00

Evo Labs Monitor Arms and TV Wallmounts at Target

Target has launched a brand new range of deskmounted arms and wall mounts for TVs and monitors under its own exclusive brand, Evo Labs.

The range is designed to offer resellers larger margins than the current premium brands available, without reducing the quality. Sourcing direct from factories and designed to their own specifications, including retail packaging, the distributor is able to control pricing so resellers can confidently buy knowing their margins are being protected and won't be undermined with significantly discounted marketplace pricing.

The monitor and TV mount range bolsters the growing Evo Labs range that currently covers products across networking, <keyboards and mice, power supplies, toolkits, dashcams and mains power devices.

For more information and to see the current Evo Labs range, click here.

Target Launches All-New Range of Replacement Smartphone Screens - 14/10/2019 09:00:00

New Range of Replacement Mobile Screens at the Target

Target has launched a brand-new range of replacement mobile screens, allowing resellers to make bigger margins and offer services in the growing device repairs market.

Working directly with manufacturers, the distributor's new range currently covers a wide range of iPhone and iPad models with plans for Samsung equivalents planned for early in 2020.

The new range comes with a 1-year warranty as standard, UK returns and next-day delivery with no minimum order value - all of which were highlighted as benefits by Target customers.

With more resellers offering repairs services for smartphones, competition with online marketplace sellers is fierce. However, with decent margins available on the products and a swift order turnaround, Target is confident the new range of high-quality replacement screens will provide a better solution for resellers than taking the change on non-UK-sourced equivalents.

Target Launches Post Open Day Website - 11/10/2019 09:00:00

Target Launches Open Day 2019 Event Highlights Website

Target has launched its Target Open Day website featuring highlights of the day and a range of resources available for Target customers to download.

The website covers the entire day's events including the main exhibition over over 40 brands, business workshops from vendors and independent specialists, as well as evening entertainment which this year featured a very popular new act from professional entertainer, Chrissy Bray.

For those who need a reminder of the workshops, or for those unable to attend, Target has made a number of presentation decks available for customers to download and refer to.

The website also includes photo galleries of the day's events covering everything from MD Paul Cubbage's Welcome speech to products in the exhibition and the evening's fancy dress and activities.

To see the website, click here.

Marvo Gaming Exclusive To Target - 30/09/2019 09:00:00

Target Exclusive Distributor of Marvo Gaming

Target launched exclusive gaming brand, Marvo, at this year's Target Open Day on 27th September.

The new range consists of a wide variety of retail-packaged gaming peripherals and accessories, designed to offer resellers high-quality, eye-catching products at prices that also allow for healthy retail margins.

Starting at under £5 for a programmable LED gaming mouse, the Marvo 'Scorpion' range includes everything the casual gamer or beginner will need to complete their gaming setup. Focussing on the current trend for LED lit gaming peripherals, the range includes separate gaming mice, true mechanical keyboards, headsets and mousemats, as well as 'starter kits' that contain all key devices in one box.

Launching at the Target Open Day, the distributor exhiobited the specially designed retail-packaging in front of over 200 resellers, highlighting the product quality and retail potential thanks to stand out branding.

For more information and to see the Marvo gaming range, click here.

AMD to Exhibit at Target's Open Day for the First Time - 08/08/2019 15:00:00

AMD Exhibiting at the Target Open Day 2019

Processor giant, AMD will be exhibiting at the Target Open Day for the very fist time.

With a growing share of the desktop market, AMD has made huge strides in the past few years, not least with its Ryzen 3000 Series launch which saw resellers clamouring for stock upon launch.The Ryzen range will be on display at the Open Day in a range of Ryzen-powered PCs designed and built by Target.

Attendees will also be able to discuss AMD's product roadmaps, how to harness the power of the new Ryzen range, with help and tips in ensuring compatibility with other components.

Team To Debut Watercooled M.2 & RGB SSDs in UK at the Open Day - 06/08/2019 13:00:00

Team Group at the Target Open Day 2019

Team's latest range of gaming M.2 & ARGB SSDs & high-performance memory will be making its UK debut at this year's Open Day.

The memory and SSD manufacturer will be showing the World's first liquid-cooled M.2 drive, the Cardea, programmable RGB SSDs & T-Force Xtreem ARGB memory, alongside its growing T-Force gaming range and desktop memory.

Team's presence and market share in the IT Channel has been growing in recent years, largely due to increased R&D funding which has led to a number of very favourable reviews, as well as strategic partnerships with Gigabyte, Cooler Master in supporting eSports teams and events Worldwide.

Visit the Team stand on 27th September and get hands-on with their latest product lineup.

Exhibitors for the Open Day 2019 Announced - 10/07/2019 09:00:00

Exhibitors at the Target Open Day 2019

Target has announced its exhibitor lineup for this year's Open Day on 27th September, including no less than nine who have not exhibited before.

Seagate, Aerocool, AF, AVerMedia, Transcend, Ubiquiti, Uniview, AFox and AMD will all be exhibiting for the very first time. They will be joined by Open Day regulars such as Gigabyte, Cooler Master, ASRock, WD, BullGuard ServersPlus and Target themselves who will be exhibiting their own Evo Labs, Cronus and InkLab brands alongside an all-new mobile spares and repairs range.

They will be joined by a number of non-product exhibitors: GfK and ContextWorld will be informing customers on IT market trends; Yorkshire & Humberside Regional Organised Crime Unit will be advising attendees on how to recognise cybercrime and what to do about it; social media experts, Social Progress, will be on-hand to help resellers harness the power of social media to build their businesses; Blue Digital will be available to help attendees with their search engine optimisation (SEO) to improve their Google search rankings.

More exhibitors will be announced in the coming weeks - for the latest listings, click here.

Target Launches 3rd Generation AMD Ryzen 3000 Series Processors - 08/07/2019 10:00:00

AMD Ryzen Series 3000 Zen2 Processors CPUs at Target

AMD's latest range of processors, the Ryzen (3rd Generation) 3000 Series, were launched after the NDA was lifted at 3pm on Sunday 7th July.

The all-new chipset has been highly anticipated after suggestions in the media AMD would be outperforming Intel's equivalent CPUs at around half the price.

The new 3000 Series Ryzen range is the first to include 7nm architecture, with more transistors on a smaller chip at lower power, as well as being the first range to include PCIe 4.0 for up to 32Gbps data throughput. AMD believes that these features result in up to 58% greater efficiency than Intel equivalents.

The Ryzens also feature improved multithread and multicore performance, improved IPC as well as AMD's increased cache, GameCache, an overdrive function called Precision Boost, and controllable overclocking.

The Ryzen 3000 Series launch also coincides with new ranges of compatible motherboards, the X570 range from Biostar, Gigabyte and ASRock, and AMD Radeon RX5700 graphics cards.

For more information and to see the range, click here.

Bray is Back for the Target Open Day 2019 ! - 27/06/2019 13:00:00

Chrissy Bray Evening Entertainment at the Target Open Day 2019

Professional entertainer and TV personality, Chrissy Bray, will be providing her own unique brand of evening entertainment at the 2019 Target Open Day on 27th September in Bradford.

After the sensational feedback received from Target's 20th anniversary event last year, the distributor has booked her again, with a whole new act entitled "Back To The Future" - rounds of quizzes, karaoke and other activities will centre around decades of music from the 60s up to the present day.

The Target Open Day 2018 evening's proceedings saw even the most entertainment-resistant attendees unwinding thanks to Chrissy's reassuring-yet-high-energy style that saw rounds of air-guitar playing, paper-aeroplane flying and karaoke (with wildly varying degrees of success, of course).

The evening entertainment will be the crescendo to a full day of exhibitions, workshops, one-to-one discussions between resellers and vendors, as well as the opportunity for attendees to network and share ideas. For more information and to register for the free event, click here.

Ubiquiti Confirmed for Open Day - 20/06/2019 13:00:00

Ubiquiti at the Target Open Day 2019

Ubiquiti Networks has confirmed for this year's Target Open Day on 27th September at the Cedar Court Hotel in Bradford.

The networking manufacturer has been making big strides in the UK market thanks to a huge range of wired and wireless enterprise solutions, excellent support and reliable products.

Target also has qualified Enterprise Wireless and Broadband Wireless Admin personnel available for customers to contact anytime with queries they have - they will be on hand to discuss any support they can offer attendees with upcoming installations and opportunities.

Ubiquiti will be showcasing their latest range of UniFi, Amplifi and airMAX ranges as well as demonstrating their excellent Network Management Controller software.

To view the Ubiquiti microsite, click here.

Uniview Confirms First Open Day Appearance - 30/05/2019 09:00:00

Uniview at the Target Open Day 2019

CCTV and security manufacturer, Uniview, has confirmed it will be exhibiting at this year's Target Open Day on 27th September at the Cedar Court Hotel in Bradford.

The newest addition to Target's vendor roster, Uniview will be showcasing its range of CCTV cameras and Network Video Recorders (NVRs), as well as meeting attendees to discuss the opportunities in the CCTV market.

Uniview will also be hosting workshops on the day, explaining the benefits of Target customers offering CCTV installations with Uniview products that still offer significant margins compared with other competitors in the market who have seen margins decline due to unmonitored online sales.

For more information, the latest exhibitor lineup and to register, visit the Target Open Day website.

Registrations Open for Target Open Day 2019 - 03/05/2019 09:00:00

Target Open Day 2019 Registrations Live

Registrations for this year's Target Open Day are now live. The event, the distributor's 11th, follows last year's event which also celebrated Target's 20th Anniversary. This year's event takes place on 27th September at the Cedar Court Hotel in Bradford.

The annual event is a full day, comprising an exhibition of over 40 brands, business workshops, networking opportunities, a gala dinner and evening entertainment.

Open Day attendees qualify for discounted hotel rooms for the night of (and the night before) the event, with double rooms including full breakfast available for £62 (whilst available).

Registration for the Open Day is free, although a deposit is required, which will be reimbursed the week after the event.

For more information, visit the Open Day website.

Aerocool Signs Up For Target Open Day 2019 - 17/04/2019 09:00:00

Target Open Day 2019 Registrations Live

Cases, power supply and accessories brand, Aerocool, has confirmed it will be exhibiting at this year's Target Open Day on 27th September at the Cedar Court Hotel in Bradford.

The manufacturer will be on-stand displaying its latest range of PC chassis, gaming chairs and power supplies.

For more information and to register for the Target Open Day, click here.

Target Appointed Exclusive IT Channel Distributor by CCTV Manufacturer Uniview - 15/04/2019 09:00:00

Target Appointed Exclusive IT Channel Distributor of Uniview

Target Components has been appointed exclusive IT channel distributor by CCTV, security and surveillance manufacturer, Uniview.

Uniview is the sixth largest CCTV manufacturer globally. Established in 2005 the company produces IP video surveillance products including IP cameras, NVRs (Network Video Recorders), Encoders, Decoders, storage and its own client software, EZstation.

Target now stocks Uniview’s range of security and surveillance hardware, aimed at domestic to enterprise customers. Its feature-rich range is designed for usability, easy configuration and installation, as well as the ability to add units and expand networks as required.

To see the Uniview range at Target, click here.

Target Launches Exclusive BullGuard Promotion for Resellers and End Users - 01/04/2019 09:00:00

Exclusive BullGuard Reseller and End User Promotion at Target

Target Components has launched a combined reseller/ end-user competition whereby resellers can win £500 of Target account credit and end-users can win £1000 to spend with the reseller from which they bought their BullGuard licence.

For every unit of BullGuard Internet Security or Premium Protection they buy, resellers go into a free prize draw to win one of three prizes of £500 account credit. End users simply have to buy BullGuard cyber security, install it and register their licence to be in with a chance of winning one of three £1000 spends at their reseller.

This exclusive promotion applies to all BullGuard SKUs bought from Target - stickered stock only - including ESDs (which are not stickered but do qualify). The proimotion runs throughout April, May and June 2019, with the three reseller winners and three end user winners being announced in the first two weeks of July.

For more information, click here.

HP Laptop Battery Safety Recall - 19/03/2019 14:00:00

HP Laptop Notebook Mobile Workstation recall

HP has announced a number of its laptop models are being recalled due to issues with their batteries which have the potential to overheat, posing a fire and burn hazard to customers.

We have contacted all our customers because they may have sold, or currently stock, affected products, whether they bought them from Target or not. HP's website contains a full list of affected laptops/ notebooks/ mobile workstations, along with a full set of instructions on how to determine if a specific device has a faulty battery, plus any returns and replacement parts information.

HP will replace the battery in any affected device along with any technical assistance free of charge - please click the following link for more information HP Safety Recall & Replacement Program.

Please note: Target is unable to diagnose, repair or replace affected devices on yours/ HP's behalf, you must follow instructions from the above website.

New Target Website Launched - New Features Thanks to Customer Feedback - 11/03/2019 09:00:00

Target Launches New Website

Target has just launched its brand new website with a raft of new features - many of which were suggested by the distributor's customers.

Target's Web Development Team collated suggestions from resellers to determine enhancements and features. A number of resellers who attended Target's NewTech event also volunteered to act as beta-testers for the new site prior to launch.

As a result, Target completely redesigned the website to create a web experience its customer base requested, with new features: price breaks for bulk purchases; easier navigation via streamlined menus; improved search function; dynamic filtering within search results and menus; recommended add-ons to all products; improved parcel tracking for consignments.

In addition, many products now also include a downloadable marketing materials tab where users can download web banners, email templates, posters and other materials directly from the product listing.

The new website will see more features added in the coming months.

New Range of Hard Drive Enclosures and Docking Stations Launched - 27/02/2019 09:00:00

Hard Drive Enclosures and Docking Stations at Target Components IT Distributor

Due to increased customer demand, Target has launched a new range of hard drive enclosures and docking stations.

Designed for resellers to use themselves in creating external hard drives, or to sell as is, the enclosure range includes 3.5", 2.5" and a new M.2 form factor. This allows resellers to create superfast portable drives from new, refurbished or existing hard drives.

The new range of docking stations include single and dual bays, allowing access to drives without installing them on a PC. In the case of the dual docks, SSDs, 2.5" or 3.5" drives can be cloned from one to another directly, again with no need to install on a PC - often used by resellers for repairs and upgrades or by system integrators to deploy operating systems quickly.

To see the full range, click here.

Three Target Employees Gain Ubiquiti Accreditation - 20/02/2019 09:00:00

Ubiquiti Enterprise Wireless Admin Accreditation at Target Components IT Distributor

Three members of Target's staff have become qualified Ubiquiti Broadband Wireless and Ubiquiti Enterprise Wireless Administrators after a week-long training course provided by networking manufacturer, Ubiquiti.

Networking Category Manager Dan Hirst, Account Manager and Brand Ambassador Lee Stakes and Servers Plus Commercial Director, Jago Packer, are now officially qualified to carry out site surveys, design, install and run enterprise-level wireless networks as well as point-to-point and point-to-multipoint networks.

Point-to-point and point-to-multipoint networks have become popular for use by enterprises with multiple sites which can now be linked via a single network. The same technology can also be deployed in extra-urban areas to develop rural broadband networks.

In response to the large number of enquiries it has received since announcing it's official Ubiquiti distribution status, Target has set up a specific email address which will be monitored by the qualified team -

Fort more information and to view the Ubiquiti range at Target, click here.

Target's NewTech Event Highlights Latest Brands and Reseller Opportunities - 31/01/2019 09:00:00

NewTech free event at Target Components IT Distributor

Target Components's free event, NewTech, took place on Friday 25th January, comprising an exhibition, vendor presentations, a networking opportunity for resellers and, for the first time, auctions.

The event was an opportunity for over 100 resellers to see products from Target's latest brand acquisitions including Ubiquiti Networks, ECS EliteGroup, Thermaltake, Transcend, Linksys, F-Secure, QNAP and AVerMedia.

It also gave attendees the chance to see product ranges 'in the flesh' for the first time, including the distributor's own Evo Labs brand dashcams, QI compatible wireless chargers and hard drive caddies, as well as first-looks at imminent ranges of docking stations, hard drive replicators and disk enclosures.

Exhibition highlights included pro streamer Brin 'Wooly' Woolhead demonstrating AVerMedia's range of capture and streaming devices on the newly launched Resident Evil 2 remake, streaming gameplay in 4K to both YouTube and streaming site Twitch. Thermaltake offered advice and demonstrations on PC modding and liquid cooling, courtesy of professional modder, Adam Faulkner, whilst the ECS EliteGroup stand demonstrated digital signage using the manufacturer's flagship mini-PC, the Liva Q2, the World's smallest 4K PC.

Presentations around product roadmaps and range highlights were delivered by Transcend explaining its dashcam and Apple storage ranges, F-Secure explaining the opportunities around its VPN products and reseller scheme, Thermaltake showing its cooling and RGB offerings and QNAP discussing its home and business NAS devices and apps.

In line with the event's 'in with the new, out with the old' event moniker, Target also held a range of auctions where attendees could pick up a broad range of products at hugely discounted prices, including Microsoft Surfaces, motherboards, networking devices and gadgets.

The evening's events culminated in a free bar and meal, with many attendees staying to discuss business opportunities and catch up with vendor representatives, Target account managers and Target staff.

IT reseller and reviews website, Tech For Techs, covered the NewTech event - to read its review and see an interview with Target's Managing Director, Paul Cubbage, click here.

Target Appointed Ubiquiti Networks Distributor - 28/01/2019 09:00:00

Ubiquiti Networks at Target Components IT Distributor

Target Components has been appointed official UK distributor of Ubiquiti Networks.

The distributor now stocks Ubiquiti’s range of enterprise wired and wireless networking solutions from the manufacturer’s UniFi, airMAX and EdgeMAX ranges.

Speaking of the appointment, Target’s Networking Category Manager, Dan Hirst, commented: “Our relationship with Ubiquiti has strengthened over the last 18 months as our sales and customer base have grown significantly. Becoming Official UK Distributor takes that further and allows us to extend the range and offer customers better pricing.”

“Ubiquiti is a strong brand with excellent products and price points and we’re delighted to have them onboard.”

The Ubiquiti Networks range of wireless access points, switches, POE injectors, surveillance cameras and accessories is now available at Target. To see the Ubiquiti range, click here.

About Ubiquiti Networks

Ubiquiti Networks is focused on democratizing network technology on a global scale — aggregate shipments of nearly 85 million devices play a key role in creating networking infrastructure in over 200 countries and territories around the world. Our professional networking products are powered by our UNMS and UniFi software platforms to provide high-capacity distributed Internet access and unified information technology management, respectively.

Tech for Techs Interview with Paul Cubbage, Managing Director - 16/01/2019 13:00:00

NewTech free event at Target Components IT Distributor

Target will be hosting a free event for resellers on 25th January showing and demonstrating a range of new brands and products. Along with networking opportunities with the vendors themselves, other resellers and Target staff, the event, to be held at the Prince William Stonehouse Pizza and Carvery in Castleford, will incorporate an exhibition from a range of vendors: streaming and capture device manufacturer, AVerMedia; wired and wireless networking manufacturer,` Linksys; PC chassis, cooling and power manufacturer, Thermaltake; security and VPN software manufacturer, F-Secure; memory, hard drive and Apple-compatible products manufacturer, Transcend; motherboards, barebones and mini-PC manufacturer, ECS EliteGroup; enterprise networking manufacturer, Ubiquiti Networks; network attached storage and hardware manufacturer, QNAP.

The event will also involve product demonstrations (including a live stream of gameplay of the Resident Evil 2 remake on streaming site Twitch), advice, product roadmaps, plus an opportunity to speak to attendees over free drinks and food.

Target MD, Paul Cubbage, discusses Target's upcoming NewTech event with channel news and reviews website, Tech for Techs:

To read the full interview, click here.

Target Appointed ECS EliteGroup Distributor - 14/01/2019 09:00:00

ECS EliteGroup products at Target Components IT Distributor

Target Components has been appointed UK distributor by motherboard and hardware manufacturer, ECS EliteGroup.

The appointment means Target now stocks ECS’s range of motherboards, barebones and small form factor PCs.

ECS (EliteGroup Computer Systems) was established in Taiwan in 1987 as a manufacturer of motherboards and, after merging with PCChips, extended its range to become one of the largest manufacturers in the World. The company has won several accolades including first manufacturer to produce a 64-bit motherboard, first to introduce dual-chip motherboards, and first motherboard manufacturer to be listed publicly in Taiwan, resulting in its first year of 1.5m unit sales in 2001.

This heritage and commitment to producing low-cost, high-quality motherboards has resulted in ECS being chosen as OEM manufacturer for several high-profile brands over the past 20 years.

Distributor Target now stocks ECS EliteGroup’s motherboard and mini-PC range, including the smallest 4K PC in the World, the Liva Q2.

Martyn Kirby, Target’s Head of Purchasing, explained: “We’re delighted to have ECS on board, they’re well-known throughout the industry for quality products. What’s less well-known is that they manufacture on behalf of several other well-known brands - many of our customers will have used ECS in the past, although they may not realise it. We’ll be showing the range at our free event, NewTech, on 25th January, including a demonstration of the formidable Liva Q2, the World’s smallest 4K PC which is ideal for a range of uses, including digital signage or as a powerful but discreet family PC.”

ECS EliteGroup’s European Sales Manager, Aurora Hung, said; “We are delighted ECS EliteGroup is being distributed by Target. Many of their customers will be very aware of ECS already but this is a great opportunity to get in front of lots of different types of resellers, from independent retailers to systems builders, repair specialists, value-added resellers and service providers. And we’re really looking forward to the response to our newest mini-PCs.”

The ECS EliteGroup range is now available at Target and will be being demonstrated at Target’s NewTech event in Castleford on 25th January. To see the range, click here.

Target Appointed Exclusive Thermaltake Distributor - 01/11/2018

Thermaltake cases, cooling and gaming products at Target Components IT Distributor

Target Components has been appointed exclusive UK distributor by gaming manufacturer, Thermaltake.

Through the deal, Target now stocks Thermaltake’s portfolio of products that includes gaming chassis, power supplies and air and liquid coolers.

Thermaltake was established in 1999, opening offices in Taiwan and the US simultaneously. Originally manufacturing air cooling for computer chassis, resulting in the World’s first turbine cooler, the ‘Golden Orb’, Thermaltake has become renowned for innovation, working with some of the World’s most well-known design houses such as BMW’s DesignworksUSA. In the last three months alone the manufacturer has won several accolades including an International Design Excellence Award (IDEA) and iF Product Design Awards for three different products.

The manufacturer has since become a World-recognised gaming brand amongst DIY enthusiasts and currently sponsors several esports teams, producing custom PCs for its players through its TteSPORTS division.

Martyn Kirby, Target’s Head of Purchasing, commented: "Thermaltake is another fantastic name to add to our roster with a proven pedigree of really high-quality and innovative design. Our customers will benefit from an integrity of pricing that allows for good margins and, most importantly, everyone being on a level playing-field."

He continued,"“I'm sure those who saw the range first-hand at the Open Day in September will agree, Thermaltake's attention to detail in the design of their products is impressive. But many were surprised how inexpensive they were considering the fantastic build quality."

Thermaltake's UK Business Development Manager, Ming Kei Wu, said; "We want Thermaltake to be recognised as the leading gaming brand and Target's customer base is a great way of achieving that. Their reseller customers, whether independent IT shops or system builders, have a wealth of experience and knowledge that will appreciate a diverse range of products. We’re confident they'll all be impressed with Thermaltake's quality and value-for-money."

Target Appointed Linksys Distributor - 17/10/2018 09:00:00

Linksys Networking products at Target Components IT Distributor

Target Components has been appointed UK distributor by networking manufacturer, Linksys.

The distribution deal means Target now stocks Linksys’s portfolio of retail boxed networking lines that includes routers, switches and access points, as well as the latest Mesh WiFi technology and open source routers, many of which were on display at Target’s 20th Anniversary Open Day in September.

Established in the US in 1988, Linksys was purchased by Cisco in 2003, which also picked up a VoIP manufacturer and networking management software developer to benefit Linksys’s market share. Linksys was then then sold to Belkin for $500m in 2013.

Linksys’s heritage saw it become one of the World’s leading domestic router manufacturers, with nearly 30% of the market in 2013.

Martyn Kirby, Target’s Head of Purchasing, commented: “Linksys’s brand strength and range are fantastic news for Target customers. Being so well-known amongst domestic and business users alike means that the latest technologies, like the Velop Mesh WiFi system and open-source routers get into the public mindset quickly, meaning more sales for our customers.”

He continued, “And bucking the trend with open source firmware across some router lines means users have much more freedom to modify settings themselves. Mesh products have proved themselves to be invaluable in many homes and businesses where WiFi connectivity hits blackspots – Mesh simply works out the best possible route around them.”

Linksys’s Regional Sales Manager, Bukhtar Taggar, said; “Target’s broad customer base, particularly with the independent reseller and VAR contingent, is exactly what Linksys is looking for to reach those end users who want reliable next-generation technology with the support and reliability required for today’s usage. The Internet is used throughout the home, in very different ways depending on who the users are. It should be them, rather than the manufacturer, who decides what traffic is prioritised in their own environment, knowing they can get a fast connection wherever they are in any given environment.”

Target Appointed AFox Distributor - 06/08/2018

AFox Nvidia Graphics Cards GPU at Target Components IT Distributor

Target Components has been appointed UK distributor by graphics manufacturer, AFox.

The distribution deal means Target now stocks AFox’s entire portfolio of retail boxed Nvidia graphics cards.

Originally Foxconn’s branded graphics division, AFox became independent of the company in 2008. It’s reputation has since been built on producing state-of-the-art, stable and reliable graphics cards for major systems integrators and builders.

With over 20 years’ in-house engineering experience, the company invests heavily in its own Research & Development to produce consumer graphics solutions. Their confidence is mirrored with a 3-year warranty across the entire range.

Martyn Kirby, Target’s Head of Purchasing, commented: “We’re delighted to have AFox on board at Target. Not only are they a highly-regarded manufacturer with a 20-year pedigree but their graphics cards are excellent – well spec’d, attractively packaged and reliable but at pricepoints considerably lower than other brands.”

He continued, “And we are already seeing a lot of positive comment from our customers – they’re now able to offer Nvidia graphics cards that provide the reliability and performance end users expect, but the resellers themselves make decent margins in the process.”

AFox’s Global Sales Representative, Cathy Cai, echoed the sentiment; “Target’s ability to address all types of reseller, whether an etailer, VAR, system builder or independent retailer, is extremely exciting. We are aware of price sensitivity in the UK channel and understand resellers need to be able to offer products that are reliable and perform well but with the ability to make money at the same time– AFox graphics cards do all of that , and Target is very well-placed to take the brand forward.”

See the AFox graphics range here.

National IT Reseller Awards Back As Target Celebrates 20th Anniversary - 09/07/2018

ShopTalk National IT Reseller Awards at Target Components IT Distributor

Target Components will celebrate its 20th Anniversary with the return of the ShopTalk National IT Reseller Awards at its annual Open Day on 21st September.

Open to all types of independent resellers, from bricks-and-mortar retailers and etailers to consultants and repair specialists, the awards are designed to celebrate their achievements and importance in the channel.

They cover eight different categories across a range of activities such as marketing, business ideas and social media but, uniquely, it is the resellers themselves who then vote for the winners.

Paul Cubbage, Target’s Managing Director explained, “The ShopTalk awards are the climax to the Open Day, a genuine celebration of those on the frontline. They’re there primarily for resellers to share experiences and best practice with each other. Target’s involvement is minimal, other than providing the awards criteria and means to take part – we don’t even vote for the winners, resellers do.”

He continued, “2018 marks our 20th Anniversary and what better way to celebrate than with the people who’ve supported us? We’ve seen some big highstreet names disappear in recent years but the indies are resilient. The awards are a way for them to shout about what they do, day in, day out. And by having their peers as judges in deciding the winners, the credit is genuine and nothing to do with spend or personal preference.”

This year’s Open Day will see the distributor host over 30 different exhibitors, business workshops throughout the day and all-night entertainment celebrating Target’s 20th anniversary.

Nominations for the awards are open now, with the winners being announced during the gala dinner on the evening of the Target Open Day on 21st September in Bradford.

Target Appointed Exclusive Genius Distributor - 01/02/2018

Target Components has been appointed exclusive UK distributor for peripherals vendor, Genius.

The distributor will have access to Genius's entire portfolio of home and business peripherals as well as their newly-launched GX gaming range.

The Taiwan-based company, founded in 1985, has spent the last 30 years developing a broad range of high-quality products to compliment changing requirements in the PC and, more recently, mobile markets, leading to new product additions such as standalone Bluetooth speakers and mobile accessories.

Martyn Kirby, Target's Head of Purchasing, explained the appointment: "This is fantastic news. We’ve worked with Genius for years and our broad range of customers is really well-acquainted with their strengths – high-quality, robust products in really attractive retail packaging with plenty of margin for resellers."

Explaining their decision to consolidate all UK distribution through Target, Billy Tsai, Global Sales Manager for Genius's parent company, KYE Systems, commented: "Target is a key partner for Genius - their large customer base and breadth of independent retailers, etailers and system builder customers gives us excellent access to the UK market. With the addition our GX gaming range and Target’s focus on exclusive UK distribution, we are excited about the future of Genius as a trusted brand in the UK."

The Genius range of peripherals is also available on the In-Store PC Builder, Target’s free-to-use PC configurator that has recently been revamped for a more user-friendly experience.

Click here for the Genius range.

Contact Information

Target Components Ltd
Unit 5
Pioneer Way
Pioneer Ind Est
WF10 5QU

Tel:01977 739 300

Visa Mastercard Sage Pay Secured By Comodo

Registered in England | Company Registration No. 3113281 | VAT Registration No. GB660103090