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Practical Price Setting

Posted On - 19/05/2017 06:59:37

Price setting is difficult: customers have to feel they've got value and you need to make a decent livingPrice setting is difficult: customers have to feel they've got value and you need to make a decent living. The problem is finding the spot where everyone's happy. Because while you can price check all your competitors you'll never know is which prices sell best.

But what if I told you there was a way to do this? A way to price-check hundreds of retailers in confidence, with their consent and in full knowledge they're sharing best prices? Welcome to the Retail Price Comparison.

"I put prices up 1/3 on services and no-one batted an eyelid.

£5,000 extra profit a year for no work


Gary McEwing, The Computer Doctor


The price setting survey for independent IT Retailers

The Retail Price Comparison Survey (RPC) is used by retailers across the whole of the UK. Retailers use it to get their pricing right and make more money.

The RPC works by collecting pricing data for 65 common products and services. What makes it clever is it gathers sales satisfaction for them too. It's the two together that make the survey special. Because the price corresponding to the most reported satisfaction is the best price. So any retailer taking part can instantly tell if they're at risk of under-pricing. And denying themselves of profits they could reasonably expect.

Exclusive, free service for bricks-and-mortar retailers

The RPC is provided at no charge. It's only available to Target account holders. Participation doesn't depend on how much they spend. And there are no obligations from taking part.

All-in-all there's nothing to lose participating. All it costs you is the 30 minutes it takes to complete. Plus a few minutes to check through your report. And the time to update your website and shop with new prices. After that you'll be making more money. If you're a brick-and-mortar shop looking to get your in-store pricing right this is the survey for you. I've never heard anyone say it wasn't worth doing.

"I was about to lower my prices - I felt I really needed to. But doing the RPC stopped me.

When I looked at the data I could see my pricing was OK.

Lowering them would have been throwing reasonable profits away"

Darren Chapman, DC Computers


Commercial in confidence

I want you to thrive. So Target runs the survey because as a trade only distributor it's only successful if you are. The survey is business confidential and commercially sensitive. So only retail businesses can take part.

To preserve the RPC's integrity everyone needs to register. And if you're new to Target this means you'll need to open an account. This isn't some ruse to get your details and hard-sell you. It's simply the most efficient and effective way for you to prove you're eligible and for us to administer secure access to our survey website.

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