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Best Use of PR/Media Coverage Award Winner 2013

Posted On - 19/05/2014 15:47:45

2013 Winner: Best Use of PR/Media Coverage

Garry Stonehouse, GBiz IT, Marske near Redcar.

About the Award

For 2014 this Award is ‘Best Media Coverage'. Last year's nominations ended up ‘press' slanted so we refocused it to broaden the scope and encourage a wider range of entries. The award is aimed at sharing and recognising great examples of positive media coverage. It's open to all businesses – B2B and B2C - and spans all media channels. So press, web, TV, radio...

Why is it worth winning ‘Best Media Coverage'?

The media presents a tremendously powerful way to promote your businessThe media has enormous reach. But more, if it chooses to run a positive story or feature on your business that's a huge endorsement.

Together these things mean the media presents a tremendously powerful way to promote your business. Through it you can reach audiences in the 10's, possibly 100's, of thousands.

Critically, the very fact you've been covered presents you in the ‘right' way. These things are borne out in how businesses mastering the media fare. Those we see transforming their fortunes most are those using the media and creating editorial regularly. Consider how you could enter Best Media Coverage. You could be the winner – more easily than you think.

Why enter?

It's not often we get asked to do work in exchange for other goods or servicesToday Garry is no stranger to the media but just a few years ago he was a complete novice. He got into it when offered a deal for doing some free work.

"It's not often we get asked to do work in exchange for other goods or services, but on this occasion we were asked if we would repair a laptop in exchange for some publicity" he says.

Since then he's not looked back. And now a regular in the local media, he entered the Award because he'd achieved the Holy Grail: coverage in a national publication.

What was entered?

What he got was a two page article in the April 2013 edition of PC Retail MagazineLike most successful editorial, Garry didn't write his own – the publication did that for him.

What he got was a two page article in the April 2013 edition of PC Retail Magazine. What he got for free was coverage in a publication with net circulation of 14,000.

Naturally, he was chuffed with that sort of profile. And understandably he thought he'd enter for the Award – to see what you thought of it.

As for winning Garry says "The number of people at the Awards ceremony made me feel my chances were very slim. I was absolutely over the moon when I won."

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